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The optimisation of webinars using Oracle Marketing Cloud
Our challenge Having run a number of Webinar campaigns since joining Cloud Direct, ranging in topic, attendance & conversion rate. I wanted to explore the use of Eloqua to manage these live...
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Web-Based Training Subscriptions from Eloqua University
When it comes to learning, we know that one size does not fit all. All Access Education Passes are ideal if you are educating a manageable number of everyday users on the power of Eloqua and marketing...
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Round Robin Lead Assignment in Salesforce
I recently had to create a round robin assignment of new leads to sales. Since it took a bit to figure out, and many calls with the awesome Eloqua Tech Support, I thought I'd post it for reference....
View ArticleTransplace, Marketing Automation Specialist, Dallas (Frisco)
I am looking to hire a Marketing Automation Specialist in the DFW Area. Details are below. Read more and apply here: Transplace Careers PRIMARY JOB ACCOUNTABILITIESWithin the scope of this position,...
View ArticleShared List Integration with CRM?
Hi TL, Can shared lists be integrated with a CRM platform? I'm hoping to be able to have master shared lists that i can use to create segments that include other contact/account criteria. i would...
View ArticleHow can I set up A/B testing of landing pages within Eloqua?
I would like to conduct A/B tests for the landing pages I have created in Eloqua for my Google AdWords campaigns. I read elsewhere on Topliners (http://topliners.eloqua.com/message/9505#9505) that you...
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Custom Data Objects
Custom Data Objects are used to store data that may be related to a Contact or Company's record. Some examples of data you might want to store in a custom object include: Product Purchase history,...
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Advisory: 468 Release - Sunday, January 11th, 2015 / Pod 3 ONLY
Eloqua 468 ReleaseThe Eloqua 468 Release will roll out on Sunday, January 11th, between 5 and 11 am EST (UTC -5). Please review the supporting resources available in the Topliners Release Resource...
View ArticleAnyone else having issues launching a simple AB/split campaign?
I've created a simple split campaign, named it, selected the segment (only 2 testers in it), added two different emails to it (AB parameters set to a 100%), and scheduled to launch immediately upon...
View Article21 B2B Marketing Tactics
https://medium.com/@darnocks/the-best-b2b-growth-hacks-21-tactics-to-test-8e958e587dbc
View ArticleCustom Object or Custom Fields
Hello. I am building an integration point with Eloqua. In it, I will want to give customers the ability to store 7-8 data points we have in our application that would relate (one-to-one) to a...
View ArticleWhat do you use for internal social collaboration?
Specifically thinking of how you collaborate with other marketing folks, but also with your colleagues in sales.
View ArticleVisual Campaign Reporting
As far as I know (and correct me if I'm wrong) but there is no visual reporting for campaigns. I would like to see a report that looks like the campaign canvas but that you can populate with kpis for...
View ArticleAnyone Tried Animated GIFs in Email? Results?
It was bound to happen at some point - the new wave of animated GIFs couldn't just be contained to Tumblr. The use of this bit of eye candy in email is a discussion that's surfaced internally, and I...
View ArticleEvaluation Period for Compare Custom Object Field Step?
I've never used an evaluation period in a Compare Custom Object Field step on the campaign canvas and I want to confirm that it will act as I expect it to. We have a campaign that will send an email in...
View ArticleConverting ‘I think’ to ‘I know’ with A/B Testing
So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I think’. I think this is the best creative – it follows brand standards. I think...
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Marketing New Year’s Resolutions 2015
As usual, Eloqua has recently published the new year's resolutions for 2015. If you haven't read them yet, you can find them here: 10 Marketing New Year’s Resolutions For 2015 | Oracle Marketing Cloud....
View ArticleEloqua Experience Wish-List
If you are (or wish you could be) attending Eloqua Experience Europe, what do you hope to get out of the event?
View ArticleWhich Sales Tools product do you use, plan to use or want to use?
Please provide any comments about what you like about the product. If you are using some other product, provide the name of the product as well as what you like about this product.
View ArticleEloqua or External forms
I am new to Eloqua, but just want a sort of virtual show of hands to help influence a particular decision... Is it better to use the Eloqua form generator or better to use an external form? Which do...
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