Harry Beckwith wrote about “Selling the Invisible”.  While progressive when written, the tech boom has allowed for greater advancements in customer engagement.  It has also created an increased challenge in not only selling the invisible, but standing apart from the noise.  In a conversation with Adam Kranitz, Avid’s Senior Manager for Social Strategy and Editor-in-Chief of Avid Blogs, it’s clear Avid has figured out how to do just that.  

Found in 1987 Avid pioneered digital video editing and currently holds 200 patents.  Now through the Avid Everywhere strategic vision, Avid is helping content creators and media organizations connect with consumers more powerfully, efficiently, collaboratively, and profitably.

So how does this global leader drive revenue, and foster loyalty?  Below are 6 practices that Adam incorporates into Avid’s content strategy and customer experience.

1. “Avid’s core content beliefs center on people, purpose, and then technology.  Content needs to feel human.  It’s about the creative professionals who are using the platform.”
2. “We invest in imagery.  While we’re selling the invisible, the customer experience is easily seen.  The product is in the background.  Humans are the focus of the imagery.  We also hire a professional photographer to capture customer interaction at events.”
3. “We leverage the people closest to the experience.  We use social media as the platform tocombine knowledgeable customers with subject matter experts at Avid to connect with the creative community. “
4. “Community development is a priority at Avid.  Our Director of Online Communities and Customer Advocate, Marianna Montague, has guided our extremely active and well trafficked customer forums for over 8 years. These customer forums are pivotal in upgrade decisions.  Customer communities show that their peers have made the investment and also demonstrate momentum in the marketplace.  This also creates brand loyalty.  We have people who have been customers for 25 years and Marianna ensures all customers have a voice within the company”
5. “We measure content effectiveness and understand which content should be used at each stage of the process.  For example, tutorial content is good for deciding between companies and products. We also know that our most effective content is produced by the customer.”
6. “Avid has a content vision.  We plan on developing a virtual newsroom.  We don’t want to replace trade journals, but certainly supplement them.  AvidBlogs.com already has 323 articles contributed by multiple sources. Partners want visibility, and product teams want awareness and support.  Also, once you gain momentum everyone want to get on board. “

It’s through these practices that Avid has become a more customer-centric organization and opened the doors to new markets.  It’s also why they’re a leader in customer engagement.  I encourage you to check out the phenomenal work they’re doing with their communities as well as how they’re engaging with customers and leveraging imagery on their Instagram, Twitter, and YouTube channel.  You can also follow Adam on Twitter @AdamKranitz.

Hi everyone,

I want to learn more about Insight reports. I was wondering is there any video tutorials?
Is it possible to do video tutorials in any subject?

// Carina

4Thought Marketing, an Oracle/Eloqua Gold Partner, is growing fast and looking for a solution consultant in the US - work remote, that's fine with us.  If you like helping others enhance their Eloqua experience, and expand it beyond their wildest dreams, then 4Thought Marketing is the place to be.

Check out the job on LinkedIn - https://www.linkedin.com/job/consumer/overview/index/11017444 (don't let the city fool you, we had to pick one).

Send us a note and let us know why you think you'd be the best person for 4Thought Marketing - careers@4thoughtmarketing.com.

Eloqua recently made some infrastructure changes in support of additional data centers.  To support these additional data centers, a new API endpoint was created to allow you to interface with Eloqua regardless of where the Eloqua install is located.  In this post we share details of this new endpoint.

Until now, almost all customers resided in the same production environment.  The API could therefore be accessed using the base URL of https://secure.eloqua.com.  In the coming months, new customers will be deployed in the new data centers, and some customers may move between data centers, and will therefore have a different URL than what you have seen in the past.

What does this mean to you as a developer?

Depending on the Eloqua customer that is trying to use your app, your API calls may no longer work!

Here's the good news...

There is now an endpoint that allows you to determine the URL for your API calls.  This endpoint is https://login.eloqua.com/id.

The endpoint, when called with basic authentication or OAuth authentication, will return details about the URLs for the various APIs.

Here's how to use it:

Request (basic authentication):

GET https://login.eloqua.com/id HTTP/1.1
Authorization: Basic XXXXX

Response (success):

HTTP/1.1 200 OK
Content-Type: application/json; charset=utf-8
Content-Length: 824

 

{
    "site": {
        "id": 42,
        "name": "MyTestInstall"
    },
    "user": {
        "id": 314,
        "username": "TJ.Fields",
        "displayName": "TJ Fields",
        "firstName": "TJ",
        "lastName": "Fields",
        "emailAddress": "tj.fields@eloqua.com"
    },
    "urls": {
        "base": "https://www05.secure.eloqua.com",
        "apis": {
            "soap": {
                "standard": "https://www05.secure.eloqua.com/API/{version}/Service.svc",
                "dataTransfer": "https://www05.secure.eloqua.com/API/{version}/DataTransferService.svc",
                "email": "https://www05.secure.eloqua.com/API/{version}/EmailService.svc",
                "externalAction": "https://www05.secure.eloqua.com/API/{version}/ExternalActionService.svc"
            },
            "rest": {
                "standard": "https://www05.secure.eloqua.com/API/REST/{version}/",
                "data": "https://www05.secure.eloqua.com/API/Data/{version}/",
                "bulk": "https://www05.secure.eloqua.com/API/Bulk/{version}/"
            }
        }
    }
}

Now that you have the URLs for the API(s), you can use them in your code.

Response (failure):

HTTP/1.1 200 OK

Content-Type: application/json; charset=utf-8

Content-Length: 20

 

"Not authenticated."

 

Tip: When calling this endpoint from a  Cloud Connector or Cloud Component app,  if an API call fails with a 401, your application should call the /id endpoint again to determine whether the 401 was the result of the user's credentials/token being invalidated, or the result of the site being moved to a different data center.  If the /id endpoint returns a failure, your application should stop making API calls.  If the /id endpoint returns a success, your application should retry the API call at the new address in the response.

 

Here's a quick flowchart showing the fallback process:

 

 

Interactive applications can respond to 401s using this process, or by simply logging the user out.

Hi All,

My Question is where can I see the list of emails which haven't got uploaded during upload contacts

For example if I am uploading a list of 3 contacts, 2 of them has same mail id, out of total 3 only 2 got imported, and 1 is not imported because of same mail id.

Is there any location where I can see the 1 contact which hasn't  got uploaded showing the reason why it has not uploaded.

I do checked the upload History, in Setup > Integration > Inbound > Reporting > Upload History, but there it is displaying the total number of contacts in the list, but not in details as to which email ids haven't got uploaded

Please help me on this, thank you

I am attempting to find the number of engaged contacts over the last 12 months. I have run the Database health dashboard and the figure it gives me for active engaged contacts is 1/3 the number of contacts returned when i run a segment with the following criteria:

1) opened an email in last 12 months. or

2) Clicked through from an email in the last 12 months. or

3) submitted a form in the last 12 months

When i run a segment without the "opened an email" criteria it comes back with half the amount the database health dashboard say are engaged. Therefore I wonder what exactly does the database health dashboard consider as an engaged active prospect?

Also is it best practice to consider an email open as an engagement?

Thanks

Kevin

Hello,

I have an email with 3 buttons: the first goes to a landing page with a tracked form, but the other 2 are links to some dedicated webpages on my website.

I need to track the ones that are clicking on the 2 link buttons, but I don't know how. I'm using the 10 version.

Many thanks in advance!

Hi community,

     Am am working in eloqua 10 asynchronous page tracking scripts.

I have followed the Eloqua Asynchronous Tracking Scripts (with Support for First-Party Cookies : Open Beta Program, Summer '14) .

and integrated that code to my external website's page to track the page and to populate the details of a particular contact in that page. The first part is working and am getting tracking information from eloqua.

But the second thing seems to be not working ie the contact details not populated in the page.Given below is the code that i have tried

<html>

<body>

<script type="text/javascript" LANGUAGE='JavaScript'>

        var _elqQ = _elqQ || [];

        _elqQ.push(['elqSetSiteId', '123456789']);// suppose this is my site id ,not the actual one

        _elqQ.push(['elqTrackPageView']);

        (function () {

            function async_load() {

                var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true;

                s.src = 'http://img.en25.com/i/elqCfg.min.js';

                var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x);

            }

            if (window.addEventListener) window.addEventListener('DOMContentLoaded', async_load, false);

            else if (window.attachEvent) window.attachEvent('onload', async_load);

        })();

    </script>

<SCRIPT TYPE='text/javascript' LANGUAGE='JavaScript'><!--//

function CreateRow(label, value)

{

    var p = document.createElement('p');

    var b = document.createElement('b');

    p.appendChild(b);

    b.appendChild(document.createTextNode(label));

    p.appendChild(document.createTextNode(value));

    document.getElementById('contactinfo').appendChild(p);

}

function SetElqContent()

{ alert('SetElqContent');

    if (this.GetElqContentPersonalizationValue)

    {

      CreateRow('General: ', GetElqContentPersonalizationValue(''));

      CreateRow('Email Address: ', GetElqContentPersonalizationValue('C_EmailAddress'));

      CreateRow('First Name: ', GetElqContentPersonalizationValue('C_FirstName'));

      CreateRow('Last Name: ', GetElqContentPersonalizationValue('C_LastName'));

      CreateRow('Title: ', GetElqContentPersonalizationValue('C_Title'));

      CreateRow('Company: ', GetElqContentPersonalizationValue('C_Company'));

      CreateRow('Business Phone: ', GetElqContentPersonalizationValue('C_BusPhone'));

      CreateRow('Address: ', GetElqContentPersonalizationValue('C_Address1'));

      CreateRow('City: ', GetElqContentPersonalizationValue('C_City'));

      CreateRow('Salesperson: ', GetElqContentPersonalizationValue('C_Salesperson'));

  } else

  {

      CreateRow('Personalization functions not found','');

  }

}

//--></SCRIPT>

<SCRIPT TYPE='text/javascript' LANGUAGE='JavaScript'><!--//

    _elqQ.push(['elqDataLookup', escape('ee8064e78750439db75280586860f863'),'<C_EmailAddress>mymail@gmail.com</C_EmailAddress>']);//this email address is present in eloqua contact

//--></SCRIPT>

<div id="contactinfo">

</div>

</body>

</html>

As per the eloqua documentation after loading this page the call back function SetElqContent get executed and the div is populated with specific contact details returned.

But haven't get any contact details associated with the given email(mymail@gmail.com) in the datalookupvalue .

Do you have any idea on this problem? Is anything wrong from my understanding or in the code that i have tried?

Any help will be appreciable.Eloqua Support,Eloqua Administrator,Leigh Burke

Hi

T.J. Fields,Fred Sakr do have any idea regarding the same?

I've been workiing with the REST API and have run into some snags.

1. I am trying to convert the Eloqua form into a Flash object. In order to do this, I need to examine the entire form structure. I don't see any documentation for the subfields of the form (e.g. element, validation, etc.). Does this exist?

2. The html returned in the html field of the forms object is not legal. (e.g there are tags in the value attributes of input fields) Is this intentional?

3. I noticed that some of the form fields include a reference to an OptionList (optionListId) which I can then use to download the option list using a separate API call. I had some form fields referring to an OptionList called "Default" and all of those fields never returned the optionListId even though the optionList existed and I could edit it, add items to it, etc. What is the purpose of this default OptionList? Once I've deleted it, can I recreate it? Is there a way to indicate to the system which is to be the default list? How does one know which list is the default if no optionListId is included? If I want to create a form from an element that has no OptionListId, how can I know which optionList to ask for?

We are looking to build an automated programme for winback of lost customers and need to segment them for emails and follow-up based on the services that they have cancelled.  Customers are able to take any combination of 4 services and when these are cancelled in salesforce a lost customer report (showing the the product cancelled) will be created as a custom object in salesforce for each of the products cancelled.

The campaign plan is to bring this data into Eloqua so that the prospect can be contacted 7 months after the cancellation of the product(s) however the issue is that the customer may have a combination of custom objects showing the products cancelled.  What is the best way to combine the data so we can have data sets for each of the product combinations?  I assume that we need to bucket contacts by product name and lost product created date?

Looking at doing this through the campaign canvas seems to create a great deal of complexity - would it be better to create this as a programme - and if so what would be the approach to achieve this?

Any thoughts would be very welcomed

Thanks everyone

Alex

What is your social media of choice?

Is there a way for sales users to save groups of Contacts in Engage so that they can send to the same groups of Contacts repeatedly?  Thanks!

We have folders in Campaigns and Emails.  Can i genetrate a report based on this folders.

Ex.

1. I need to generate a report for EHG group for all their campaigns.
2. I need to generate a report for EHG group for all the Newsletter campaigns.

Campaigns Folder Structure

EHG / EPG are Group Co's

Comp1,2,3 are sub co's respectively.

Please help me on this.

Many a times we see those certain emails which we get in our inboxes. Some for a reason genuinely unsubscribe from it, some do neglect it.

Whats that one primary reason behind unsubscribing?

A while back I did a post Consuming the EloquaService WSDL with PHP that later turned out didn't really work too well!

Many developers are running into issues consuming the EloquaService WSDL, which is preventing them from building on the Eloqua Platform.

Well, there is now good news...Eloqua has developed an Eloqua PHP Client, and it is now in Alpha testing.

If you are a developer working with PHP, and are having trouble using the Eloqua API, please go to the link above and check out the great work that Syed has done!

Hi there,

I have registered on eloqua. Started accessing APIs.

In every API a system id is asked e.g. if you want to retrieve segment information the segment id is asked in the request.

/assets/contact/segment/{id}?depth={depth}

can anybody give the pointer on where to get these ids from?

What are you primarily using the Custom Data Objects for?

In a number of code snippets we’ll be sharing in some upcoming posts,  there will be a bit of general setup that is common.  Rather than  repeat it in all the code snippets, it’s best just to share it once and  refer back to it.  This code, by itself, won't do much, but many of the code snippet samples that will be forthcoming may use this as a reference.

For almost anything you do with the Eloqua API, you will need the  SOAP endpoints for the calls defined.  There are two main endpoints  that we’ll be looking at, the External Action Service for Program  Builder related tasks (Cloud Connectors) and the standard SOAP endpoint  for many data and group related tasks.  This code snippet sets up both  as they will usually be used in tandem by most programs that leverage  the Eloqua API.

The following SOAP Endpoints are defined:

EloquaProgramService  as: https://secure.eloqua.com/api/1.2/ExternalActionService.svc?wsdl

and EloquaServiceNew as: https://secure.eloqua.com/API/1.2/Service.svc?wsdl

With  that, let’s create an object to manage our communication with Eloqua.   In creating an instance of this class, we’ll pass in three variables –  the Eloqua Instance  name, the User ID, and the Password.

The  Eloqua Instance name is the company name that you use on your login  page.  Your user id and password represent the user account for an  account that has API access.  To have API access, two things must be  true – the API must be enabled for your instance, and the account you  are using must have the right to use the API.  To turn on the API for  your install, just call the Eloqua support desk and ask them to enable  it for you.  Your system administrator will be able to grant access to  the API security rights under the Admin console.

With that set up, our constructor just creates a serviceProxy for each endpoint and attaches the credentials we have specified.  The Eloqua Instance Name and  the User ID are concatenated into a string that looks like  InstanceName\UserID.

    public class EloquaInstance

    {

        private EloquaServiceNew.EloquaServiceClient serviceProxy;

        private EloquaProgramService.ExternalActionServiceClient programServiceProxy;

        private DateTime dttLastEloquaAPICall;

        private string strInstanceName = "";

        private string strUserID = "";

        private string strUserPassword = "";

        public EloquaInstance(string InstanceName, string UserID, string UserPassword)

        {

            strInstanceName = InstanceName;

            strUserID = UserID;

            strUserPassword = UserPassword;

            serviceProxy = new EloquaServiceNew.EloquaServiceClient();

            serviceProxy.ClientCredentials.UserName.UserName = strInstanceName + "\\" + strUserID;

            serviceProxy.ClientCredentials.UserName.Password = strUserPassword;

            programServiceProxy = new EloquaProgramService.ExternalActionServiceClient();

            programServiceProxy.ClientCredentials.UserName.UserName = strInstanceName + "\\" + strUserID;

            programServiceProxy.ClientCredentials.UserName.Password = strUserPassword;

            ServicePointManager.ServerCertificateValidationCallback = delegate { return true; };

            dttLastEloquaAPICall = DateTime.Now.ToUniversalTime().Subtract(TimeSpan.FromMilliseconds(1000));

        }

    }

This generic setup will be  used by a lot of the code snippets we’ll share, and is a great way to  get you started with connecting to Eloqua.

Eloqua Summer '14 Release - Service Pack 2 - SUCCESSFULLY CONCLUDED

Service Pack 2 of the Summer '14 Release will roll out between 11 pm, Tuesday, July 15th, and 5 am, Wednesday, July 16th, 2014 (all times EDT (UTC -4)).

Please review the supporting resources available in the Topliners Release Resource Center. This includes Release Notes for both E9 and E10, with information on:

Release Overview

What's New in This Release

Known Issues

Fixed Issues

Technical Notes and Limitations

Supported Environments

Documentation

Troubleshooting and Technical Support

If you're not already an Eloqua Insider, you'll need to request access to that group before you can access the Release Resource Center.

While the application may remain accessible during this time, some features such as file and image uploads, program builder and emails will be paused as they are upgraded. There will also be intermittent downtime during this window. You are advised to avoid using the application during this window.

To determine if you are on Pod2:

Log into Eloqua as you normally would.

Look at the browser URL once you are logged in.

Pod2 URL has the following format - www02.secure.eloqua.com/... (note:  02 included in URL).

====================================

**Update**

Wednesday, July 16th, 1:28 am EDT (UTC -4)

The release completed without incident.