Are you attending the Modern Marketing Experience Europe 2014 ?
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Support to Eloqua authentication schemes
We came to know that Eloqua supports both Basic and OAuth 2.0 schemes.
We would like to know the plan and support on the authentication schemes going forward. Will both schemes be supported in future as well?
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Link between opportunity and contact
I manually created opportunity(Campaigns - > Import opportunities - > Add these opportunities to database) by creating CSV file with records (Account name, Amount, Close date etc.). It was successfully imported, I checked it by search opportunities. Then I created link between contact and opportunity (Campaigns - > Import opportunities - > Link these opportunities to contacts) and it went also successfully (since I received an email saying: Opportunity to Contact Links:1). That means link was created, but is it possible to see it somehow? That it really was created, or prove it somehow?
Thanks.
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It's All About Velocity
This post is the first in a three part series I will be doing on velocity.
These days marketers are really good at measuring a lot of things. Most marketers can tell you their CPA or CPL, their MQL conversion rate and a whole host of other metrics. However, very seldom do I hear about velocity.
Velocity can have the biggest direct impact on closed deals considering data reported in 2013 by Yahoo Small Business Advisor showing that contacting a lead within five minutes yields a 78 percent close rate, compared with a 19 percent close rate when the response to a lead is within five to 30 minutes. Further, a pipeline moving 2x as fast can be 1/2 the value of a comparable pipeline. The essence is simple - move deals as fast as you can through the sales pipeline. Time is the enemy of every sale.
While understanding the average sales cycle is an important part of velocity, you cannot impact velocity without also understanding the break points that lead to your average sales cycle. Consider your basic lead flow below.
As you can see there are 5 levers available that will impact velocity. I can tweak anyone of these breakpoints to increase my velocity. Further, by measuring these breakpoints you can also see where your leads are getting hung up. Mapping out a process like the above is an important first step in understanding your organization's velocity. How many breakpoints does your organization have?
In my next post, I will talk about some of the things you can do to increase velocity at each point.
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Is it possible to import opportunities to Eloqua from CSV file automatically?
I know that it is possible to import opportunities from CSV file to eloqua manually. (Campaigns tab -> Import opportunities (option in right top corner - settings wheel) but what about if I need to do it automatically? May I use any API? Or anything else?
Thank you!
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Need help on PUT API for account field
Hi,
I am trying to access the put API for assets/account/field/{ID}. I provided a valid ID of the record that I earlier created using POST /assets/account/field.
Header has two items - Authorization and Content-Type and PUT request body has following items
{
"name" : "userName",
"displayType" : "text",
"dataType" : "text"
}
On executing this request, I am getting HTTP 400 - Validation error.
[1]
0:
{
type: "ProgramError"
message: "endpoint identifier 100201 != to object identifier 0"
}
I tried several combinations like using different name or dataType etc but no success. Any idea what going wrong here?
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Contact is subscribed bulk filter is not working?
I want to get all contacts which are subscribed so I created bulk filter: '{{Contact.Email.IsSubscribed}}' = 'True'
The export returns error.
Other filters, e.g.: '{{Contact.Field(C_Email_Hardbounced1)}}' = 'N' are working well, I get response success, then I retrieve data.
I also found out that syntax, of creation the filter, is correct, if it would not be correct I get null pointer exception.
Why is that happening? Does anybody know?
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Email/LP Design Software
I'm curious if most Eloquans design emails and landing pages within Eloqua or if any other tools are used (e.g. Dreamweaver). If you use other tools, please tell me what you are using.
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Duplicate Email Address in SFDC
We are trying to integrate Salesforce.com with Eloqua but our instance of Salesforce.com allows duplicate contacts and email address in the system. Our solution is to create a Master Record filed that only allows one of the duplicates to sync with Eloqua. Has anyone else come across this problem and have any other solutions?
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Picklist form field cannot be marked as required
Does anybody know why you can't mark a picklist form field as required? I'm working on a form where we'd like to have email address and the picklist required. The submitter needs to select an option from the list. I can make the email address required no problem, but that particular checkbox tab in the form editor box is disabled. Nothing happens when I click on it. Has anyone had this problem before?
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Program Builder - Missing a step?
We are trying to add our subscribers in Program Builder and map them to the email group, and do not have the "upload" step pictured below. Any ideas why this would be the case? Are we missing a step somehow? We only have the options for One-time and Automatically Recurring. Thanks in advance!
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Managing shared assets? (Re-inventing the wheel)
My company has been using Eloqua for quite some time. When I joined, I found a long list of shared assets -- some dating back to the Eisenhower administration.
During my Eloqua University training, I've been encouraged to "share" assets with my team whenever possible. However, I'm not entirely clear on how to best take advantage of useful assets that a long-departed co-worker may have created.
For example, let's say that I created a shared filter that gives me a list of all people in the US who would gladly trade a cow for a sack of Magic Beans.
I save it as a shared filter (and maybe or maybe not include the optional description)
Now, assume that a co-worker in another department (perhaps in another country, who probably doesn't know me) needs to find a list of customers who are interested in Magic Beans.
Other than wading through the hundreds of shared filters that have accumulated in the system over the years, is there a "Smart" way of finding that filter (and, by extension, any useful shared asset?)
I am eager to share my new assets -- but even more eager to leverage what the more-experienced Eloquans have shared.
Thanks!!
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Mandatory multi-select pick lists for forms
so... anyone know how to make a multi-select list mandatory?
we have forms from E9 that have it, and we are struggling to make that happen in E10 !
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John McNeil Studio, Marketing Automation Consultant, Berkeley, CA
Location: Berkeley, CA
John McNeil Studio (JMS) is a collective of strategists, writers, designers, filmmakers, technologists, musicians and photographers who help companies tell compelling stories and build brands. We love digital but embrace print. We are founded in aesthetics, but also in utility. We make things that make brands grow.
Demand Generation Team Description
We are building a Demand Generation team of systems experts who can analyze and audit data, turn data into insights, and build and refine strategy based on this knowledge. The Demand Gen team will design Industry best practice campaigns based on client requirements, the JMS collective team input and help advise clients on the most effective Demand Gen strategy for their unique brand.
The team will consistently monitor campaign and lead generation metrics, refine campaign flow, build strategies to optimize engagement during the life-cycle of marketing efforts, and ensure proper system set-up to enable effective campaign reporting and analytics through regular metric presentations.
Specifically, team members will assess client marketing system capabilities, determine whether they are using the system/platform to its full potential, and recommend enhancements/improvements as needed. The team will serve as a strong technical partner the client can rely on for solid advice related to their Demand Gen objectives.
Marketing Automation Manager/Consultant
We’re looking for a Marketing Automation Manager/Consultant to join our Demand Gen team in Berkeley, CA. You are someone who is adept at using marketing automation technologies, can build strong relationships both with clients and internal teams, exudes confidence when interacting with clients, and can serve as a consummate expert in all things Demand Gen. You are familiar with potential consumer touch-points from content marketing and blogging, SEO, social media, direct and email marketing to Pay-Per-Click (PPC) advertising, content syndication, and telesales, and how each of these touch points can impact our clients brand. You have hands-on experience executing lead scoring and nurturing campaigns, testing and optimization.
Role
- Contribute to/develop presentations and eloquently demonstrate Marketing Automation/Demand Gen capabilities and benefits to clients and prospects.
- Work collaboratively with both client stakeholders and JMS Project Managers and Strategy team to scope, analyze, design, develop and deliver quality solutions closely aligned with client’s brand, business requirements and project objectives.
- Demand Gen engagement strategy optimization - assess clients’ marketing data and platforms to ensure capabilities are maximized and the right metrics are captured to consistently refine and fine-tune campaign flow.
- Create process flows and key team documentation.
- Responsible for identifying and pulling leads from client and 3rd party databases leveraging our clients infrastructure.
- Proven ability to problem solve, work collaboratively with clients and internal cross-functional teams, and to serve as liaison, consultant, and advisor.
- Setup campaign testing or provide guidance on how to do so in client’s marketing automation platforms platform.
- Identify data needed to execute and track Demand Gen strategies.
Qualifications
- A comprehensive understanding of data driven marketing strategies and ability to run campaigns within systems to either directly manage or recommend steps for execution.
- Solid understanding of marketing data capture and processing.
- Passion for innovation and technology with a solid understanding of Marketing Automation/Demand Gen best practices and trends.
- 5+ years experience in direct/digital marketing agency or on internal corporate marketing team.
- Demonstrated knowledge of marketing automation tools (Marketo, Eloqua - Masters certified preferred).
- Craving for a fast-moving, entrepreneurial agency environment.
- Excellent communication and interpersonal skills, including the ability to work effectively with both technical and non-technical project members.
- Ability to prioritize tasks and set expectations to manage multiple projects at once.
- Self-starter — ability to manage projects independently and with minimal supervision.
Interested in joining us? We’re currently hiring for the positions listed below. Send your cover letter, resume and portfolio to: jobs@johnmcneilstudio.com
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Simple Email Campaign
Although we hate creating 1 off email campaigns, the simple email campaign canvas is an awesome addition to Eloqua. Totally unique spin on the traditionally campaign canvas! What's everyone think about the Simple Campaign Wizard?
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Allow Contacts to PAUSE in Preferences
As we're in the discovery phases of building out our custom Communication Preferences for our Eloqua contacts, among our preferences, we'd like to offer contacts the option to "Pause" communications for a set period of time, and also "Un-Pause" if they are currently in a paused status.
This seems like a job for Program Builder... Anyone implemented something similar and care to share some tips?
Thank you!
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How Manufacturers Are Avoiding Website Product Hide-and-Seek
Manufacturers are plagued with decentralization. Because manufacturers are tasked with managing numerous products, and across multiple geos, it’s very easy for an organization to lose brand control. Compound that with the complexity of the partner and dealer distribution models and you have a recipe for fragmentation. Manufacturers often have issues with product teams and partners building duplicate websites. Regional teams will then develop these same sites in their native languages. This results in inconsistent branding, and equally detrimental, a decrease in data transparency. In order to shift from a cost-center to a revenue-center, manufacturers need to come together as one team, as one company, bringing all marketing investments into alignment.
Manufacturing marketers are focusing on predictive marketing, solution selling, integrated sales, expert support, and unified customer experiences. Manufacturers also need to move fast. In order to meet their objectives they need to digitize and they need to centralize their marketing strategy. Websites are often the digital hub for that centralization. It’s through the website that brand is strengthened, customer experiences are fused, and analytics are gathered. 
But How Will They Find Our Content?!
Have you heard this before? In my experience I’ve found this is the greatest objection to a centralized marketing strategy. Product teams and geos worry their content will get lost in the fray. They balk at pulling their product site into a larger corporate site because they believe they will fall to the bottom of site navigation map.
In order to gain the buy-in needed, marketers needed to demonstrate the benefits of centralized content and analytics, as well as satisfy the traffic requirements of the numerous product teams. While explaining the benefits of inbound tactics like SEO, that’s often not enough to calm the angst of losing ownership of an entire site.
Get Smart Content might be the solution you are looking for, the glue that leverages and increases the effectiveness of all your marketing investments. Get Smart Content works with manufacturers to instantaneously display the relevant offerings on the web page to the appropriate traffic segments the very millisecond someone visits the website. Manufacturers use this solution to not just drive inbound traffic, but convert that traffic into action. Manufacturers have seen success with initiatives like up-selling and cross-selling, promotion of training initiatives, and sample requests. This direction can be driven by the behavioral data (Digital Body Language) of the contact, previous product purchase history, previous site engagement, referring URL, geolocation and keywords searched.
Drive Web Traffic to Mid-range Products
Rockwell Automation needed a solution that would enable them to not only increase traffic to their mid-range pages, but drive the right segment of their overall website traffic. They also needed a method of ensuring these mid-range product pages engaged and converted each visitor with relevant content upon landing.
They segmented based on migration (customer previously purchased older controller), up-sell (customer previously purchased controller, but not mid range), and acquisition (existing customer who owns a different product). Before, conversion rates were at 5%. Conversion rates shifted to 23% on migration, 18% on up-sell, and 43% on acquisition.
Cummins saw a similar challenge because they also have a diverse set of products. The Cummins corporate web team is tasked with engaging and routing visitors to the most relevant business unit’s corresponding web properties, each which has their own relevant product content, engagement paths and calls to action. By implementing Get Smart Content, Cummins saw a 53% increase in relevant traffic to business groups.
How does your company drive relevant traffic to the appropriate pages on your website? Are you challenged by these same multi-product challenges?
If so, reach out to Get Smart Content. They can help.
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Is there a way to see how many accounts are in the database?
Hi all,
Just looking to see if there's a way to use a contact filter or even the reporting console to see how many companies/accounts there are in the database. Also, this would be in E9.
Thanks!
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Social Media
What is your social media of choice?
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Forms submitted count
Can anyone guide me to how to get count of forms submitted between two dates?
Example: 1-june-2014 to 15-june-2014
Thanks,
Wilson
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