Tackling Account-Based Marketing
On average, 5 to 8 stakeholders are involved in B2B purchasing decisions and often they remain anonymous for a majority of the buying process. How do you identify who that customer is and deliver the right content?
Make your website a key piece of your B2B marketing strategy, using it to deliver personalized, relevant messaging to your target accounts.
During this webcast Bluewolf and Demandbase will discuss how to:
- Build a target-account list and strategies to engage each company
- Provide a relevant, personalized web experience based on account profile
- Capture and act on website activity to nurture and engage accounts
Webcast Logistics:
Date: Tuesday, March 4th
Time: 10am PT / 1pm ET