Profound Networks Data 101
Profound Networks engages in Internet scale monitoring and analysis of publically available corporate networks and creates actionable data assets for competitive advantage in the telecom and IT verticals.
Description of Data Types
- Network Growth: Target Companies growing their online network at specific rates.
- Device Count: Segment companies by # of devices on their public network.
- eCommerce: Target companies using specific eCommerce platforms.
- Web Analytics and Tracking: Target companies leveraging specific Website and Tracking platforms.
- Advertising: Target companies monetizing traffic with specific Advertising platforms.
- Social Networks: Target companies that have built a presence on Social Networks.
- Hosting Provider: Target companies by their website hosting provider.
- Cloud Provider: Target companies by their Cloud Provider.
- Content Management System: Reach companies by specific CMS platform.
- Email Provider: Target companies by their email provider and server being utilized.
- SSL Vendor: Segment companies by their SSL provider.
- SIC Code: Select Industry Vertical by SIC Code.
- Annual Revenues: Target Companies by their Annual Revenues.
- Other Verticals can be provided upon request.
Collection Methodology
Profound Networks developed a platform to compile and analyze in excess of 3 billion routable IP addresses and their corresponding DNS and networks attributes on a quarterly basis. In addition to comprehensive IP mapping, analysis of 200 million Domains is also conducted each quarter.
Use Our Data For
There has been a tidal wave shift of technology assets into the online space. Leveraging this empirical technology infrastructure data in the digital arena is available now for the first time.
With this being said, Profound Networks’ data is best leveraged when it comes to targeting the ‘digital footprint’ side of the business. Strategies include targeting businesses by network size, network growth, server architecture, eCommerce platform, analytics…and more. Profound’s data also identifies service providers, hardware and software installs and the various vendors, which opens the door for unprecedented competitive targeting for companies in the Telecom and IT space.