V12 Group Data 101

V12 Group turns offline consumers into targetable audiences by mapping offline demographic, lifestyle, and purchase data into privacy compliant online audience segments, reaching the most relevant online audience for any consumer-focused campaign. Blending accurate and up-to-date offline data with their wide reach to over 80-100M US consumers has increased ROAS for both brand and direct response campaigns alike.

Description of Data Types

V12 Group offers over 330+ audience segments to target across nine categories including: Automotive, Buyers, Entertainment, Finance, Sports & Fitness, Lifestyle & Pursuits, Travel, Demographics, and a proprietary set of personality data called PYCO.

• Unique & Custom Audiences
• Automotive Data
• PYCO

Together, PYCO and V12 Group provide psychological, digital, demographic, and geographic attributes combined into 16 unique personality segments to illustrate a vivid 360-degree view of individual consumers, beyond just demographics. PYCO Data is used to: Creative Ad Optimization, different messaging for different personality types, and more.

Collection Methodology

V12 Group’s multi-channel consumer file is one of the largest consumer databases in the direct marketing industry. The database is an aggregated file built from more than 40 compiled and proprietary data sources which combines postal, email, phone and mobile data, as well as hundreds of selectors to improve targeting including: demographic, geographic, lifestyle, interests, and behavioral data.

• 208 million consumer records
• 110 million US households
• 72 million ePostal records
 and 86 million eZip
• 81 million email records
• 112 million phone records
• Over 260 specific data fields that can be used for targeting
• 1,000 census variables (ZIP & CRRT level)
• Regular updates for optimal delivery
• Multi-source file of response & compiled data

Use Our Data For

Advertisers have seen strong performance leveraging V12 Group’s online audience segments across a variety of categories, including:

• Travel
• Finance
• Auto
• CPG
• Software