Automating an event marketing Campaign allows you to streamline the communication process for an event. It helps drive attendance, manage registrations, deploy post event Campaigns, and measure ROI, and ultimately helps you manage your event better.
This three hour, instructor led Eloqua 10: Basic Event Management course demonstrates how to create an automated marketing Campaign for a webinar using a template. The course also identifies various concepts related to webinars and how they can be implemented using the template; for example, learn how to include an .ICS file to a confirmation email to boost attendance.By using Eloqua’s Best Practice Template you gain hands-on experience that can be transferred to other campaigns and campaign types.
This class is recommended for Marketers and Advanced Marketers looking to learn how to manage and organize communications and registration for an event using emails, forms, and landing pages. Many students find this course is a good follow-up after completing the Fundamentals Series because it includes additional hands-on guidance for building a robust Campaign Canvas.
To learn more about the Eloqua 10: Basic Event Management course, download the attached course Abstract. If you took a previous version of this course, there is no need to take the new version (unless you’re curious!). Our goal is to continually be improving the experience.