There is some internal discussions on how tradeshow leads should be marked to attribute revenue to the proper source beyond the campaign. Currently, (something I am not in alignment with) we mark all booth visitors that had a quality conversation with an AE (not card droppers) as MQLs. I disagree with this since marketing did nothing to qualify that lead. However, the prevailing thought is that marketing paid for the show, set up the show, made the collateral, paid for the booth etc. so therefore marketing needs to attribute that revenue since tradeshows take a lot of time/effort. How does your department attribtute opps/revenue from a tradeshow?
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