Do We Allow For Practice In Our Professional Lives?
One of my favorite parts of the day is homework time with my kids. I know that sounds preposterous, but it's true. It could be that the homework is still digestible, and I still understand it. It's...
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Best Practice - Data Cleansing Recommendations and Resources
Best Practice - Data Cleansing Recommendations and Resources Data is the key to everything: If your data is not clean, you can not score well, run great nurturing programs or have strong segmented...
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Scheduling Segments in Advance
When our company began using Eloqua 10 we found that we needed a way to reserve segments to be used for future dates. The idea here is that by reserving a segment you could then suppress those users...
View ArticleUsing RTD and Eloqua API for Real-Time Marketing
Hi, We are developing a Demo for the Automotive After-Sales,Services and Warranty domain to showcase real-time marketing capability of Eloqua and other products like Oracle Real-Time Decisions (RTD)...
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A quick primer on data priority
What is data priority in Eloqua?Data priority specifies the order in which Eloqua evaluates sources of contact data and determines whether to update contact data in the Eloqua database. On data import,...
View ArticleModern Marketing New Year's Resolutions?
Happy Holidays Topliners! Have you already started to look ahead to 2014? What are your new year's resolutions for modern marketing?
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Campaign Canvas Elements
This document contains:AudienceSelect and configure Segment Members elementsAssetsSelect and Configure Email elementsSelect and Configure Landing Page elementsSelect and Configure Form...
View ArticleRecommendations for Vendor for API Help?
My company uses an external system to manage all our unsubscribes/opt-outs, call Unsubcentral. I need help developing a custom API to push all my unsubscribes/opt-outs from Unsubcentral to Eloqua on a...
View ArticleEmail Group Unsubscribe Prevent Sends Automatically?
If a contact is Unsubscribed from a specific Email Group does that automatically prevent them from receiving any email from that group? Or do you have to exclude them from a Campaign (or Program) in...
View ArticleEloqua Insight - Benchmark Dashboard
Hi there, Is there any documentation that details what the 'Benchmark Dashboard' means? There's an 'Eloqua Insight Report Details PDF' (attached) but it doesn't include the Benchmark Dasboard. Many...
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Friday Fun: What are your TOP TUNES?
TGIF people! I am SO glad it's Friday and have been looking forward to some Friday fun on Topliners - but it's MIA so far today - so I'm stepping up to get it started. I thought long and hard for 5...
View ArticleNerd or a Geek?
So the question was inspired by a conversation I just had with Kristin Connell. Are you a Marketing Nerd or a Marketing Geek or something else? I don't remember if you can add comments to these but if...
View ArticleRED / Eloqua Application Intermittently Available / POD 1 and 2 clients /
We are currently experiencing network issues which are affecting the availability of the Eloqua Application for POD 1 and 2 clients. We are currently working to resolve this issue and will provide an...
View ArticleWhat Comes after Revenue?
Read related post: Marketing Budget Management -- In Eloqua As an operational metric, jointly shared between sales and marketing, tracking Revenue (via integrated funnel analysis) is indeed a tough row...
View ArticleHow do you mark your tradeshow leads?
There is some internal discussions on how tradeshow leads should be marked to attribute revenue to the proper source beyond the campaign. Currently, (something I am not in alignment with) we mark all...
View ArticleHow many companies are using Eloqua for B2B2C communications?
Just looking for others out there who are structured similarly with some stories to share, since we're just getting started in many of the Eloqua RPM practices. Are there any key learnings you'd like...
View ArticleMaking links on Topliners to target _blank?
I am perhaps the only one finding it annoying that links in comments and posts are set to target _self as default. What target do you think would make the best default setting for link on Topliners?
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