Calling all Modern Marketers!
Would you like to present at a marketing industry event? We're looking for great speakers for the Modern Marketing Experience Europe event (formerly known as Eloqua Experience) which will take place in...
View ArticleDoes Anyone Have Eloqua Testing Scenarios?
Hi fellow Eloquans... We just finished our Smart Start and I'm wondering if anyone has a testing scenario document or a checklist their organization used to make sure everything was taken care of the...
View ArticleEloqua for Operations?
Hi all, In my pre-Eloqua consulting days, I used to run into clients who adopted Marketing Automation, then when other departments saw its value started incorporating it for other automated...
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Trying to add Custom Data Object
When I go into Contacts->Custom Objects and then click Events. I don't have Events to add a new custom object. What am I missing? Has the Data cards moved to a different location?
View ArticleReport: How many known contacts have visited our site
Hi - This should be easy but I'm still getting acquainted with Eloqua. Could someone please tell me how I would report on the number of known visitors who have visited our site in the last 30 days?...
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Networking Poll: What's your networking Tool or choice?
When you are at a live, in person Networking Event, What tool have you found works the BEST to build your network? Use more than 1? What worked the BEST and tell us WHY! Inquiring minds want to know
View Article5 Tips For Improving Medical Education Event Outcomes
Pharma, Biotech, and Medical Device companies host several events for Healthcare Professionals throughout the year. With increasing regulation due to the Sunshine Act, companies are turning to events...
View ArticleFinancial Services is Yielding High Returns Through Content Curation
We've all heard that "Content is King". No one disputes this point, however, many organizations struggle with content development. Marketing and Communication departments will sit down to execute on...
View ArticleAre Manufacturers Mastering Community Development?
There's an outdated, and incorrect, stereotype of the Manufacturing industry. Long gone are the days of smokestacks and dirty shop floors. Walk into most manufacturing facilities and you'll discover...
View ArticleFive Social Media Compliance Best Practices for Financial Institutions
The Financial Services space is incredibly competitive, both in obtaining new clients and recruiting talent. In order to meet the collaborative and transparent demands of clients, firms must work to...
View ArticleIs Video Becoming the Most Effective Manufacturing Content Marketing Asset?
A common discussion amongst marketers usually revolves around which piece of content is most effective. Not exactly sparkling dinner conversation, but certainly a valid question. Understanding the...
View ArticleIs Marketing R&D Justifiable In the Pharma and Biotech Industry?
In the world of pharmaceuticals, billions of dollars are invested in the invention and development of a drug. And with 19 out of 20 medicines in experiment failing, that’s a very expensive gamble. But...
View ArticleHow to Manufacture an Increase In Product Registrations
Manufacturers and channel partners alike want to capture information about their customer to better develop the customer relationship. This information can also allow manufacturers to deliver...
View ArticleManufacturers, which of the following do you utilize on your site?
Of those programs on your site, do you integrate them with Eloqua?
View Article7 Tactics Advisors, Agents, and Brokers Should Consider When Socially...
Focusing on a niche audience is a best practice emphasized in the Financial Services space. But once you've identified a niche, how do you effectively engage with them? Social media provides an...
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How the Pharma and Biotech Industries are Using Social Media While Remaining...
The Life Sciences space is very competitive, but also incredibly cautious. And it’s this cautiousness that has slowed the adoption of social media. However, patients and health care providers both...
View ArticleWhat is your go-to (Lorem) Ipsum Generator?
What is Lorem Ipsum? Most agree that it's, simply put, filler text. Back in the day, I would copy the same nonsensical "Latin" lorem ipsum in every email and landing page as a placeholder, waiting for...
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Installing and Using the Social Suite: LinkedIn, YouTube, Google
What is Social Suite?Eloqua Social Suite is a set of social apps integrated seamlessly into the Eloqua marketing automation platform. This new feature allows B2B marketers to consider an entirely new...
View ArticleLinkedIn Signon -
Hello - I've started using the LinkedIn Signon and realise there's quite a bit of thinking that needs to be done to really get the most out of this Cloud Connector. Firstly, you have to set it up...
View ArticleTop Eloqua Apps for Manufacturers
The Eloqua App Cloud allows you to extend your marketing automation beyond the basics. But identifying which apps to leverage can be overwhelming. Below are a list of Eloqua Apps utilized by...
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