Clik here to view.
Does Multichannel Marketing Have to Result in Multiple Scoring Models?
The term multichannel marketing encompasses multiple communication channels, like email, social, and display advertising. It also includes multiple audiences and influencers like physicians, patients,...
View ArticleWhich element of an email can make the biggest difference in engagement rates ?
Looking to do little bit of research prior to A/B split testing.
View ArticleHow can I create a "two or more distinct web visits" filter?
I have created a nurture program that consist of 5 emails which each includes an asset. We are running contacts through the whole flow to receive all 5 emails but at the end we want to evaluate what...
View ArticleAre contact duplicates a problem for you?
am trying to quantify the data duplicate problem in people's Eloqua contact databases / CRM syncs.
View ArticleClik here to view.
Eloqua WYSIWYG vs. Outlook 2013
I usually don't post about coding issues, but this is a pretty basic edit in the WYSIWYG editor and how it renders in Outlook 2013 (see screenshots below for comparison). Unfortunately, this is...
View ArticleEloqua-SFDC reporting - Rights in SFDC??
Hello. I have some recommendations with regards to the minimum amount of access that Eloqua should have in SFDC. One of those recommendations is that Eloqua have Access to Create/Modify Reports in...
View ArticleHow do you keep track of all of your passwords?
Reading about the Heartbleed bug the past week and then changing my passwords made me wonder how most people out there keep track of all of their passwords these days
View Articlemd5 Hash - Email Addresses
In my past I've had access to tools that were internally built that hashed email addresses in a file properly for use in comparing suppression files. Now I don't have those tools readily at hand and...
View ArticleClik here to view.
Eloqua not letting me register for class
I’m trying to sign up for Eloqua 10: Fundamentals of Emails 4-24-14 NA1 and it is giving me an error that I need to take the prerequisite class E10 Fundamentals Introduction 2014 (WBT). I have taken...
View ArticleAre there best practices for testing campaigns?
We're working on a few multi-step campaigns in our company and we're trying to figure out the best way to do our testing to make sure everything is flowing through correctly- Any insights would be...
View ArticleDynamic Rule Limit
Does anyone know how many rules I can have in one dynamic block? I haven't come across a limit but before I pitch my latest project to the team, I'd need to know any limitations I might come across.
View ArticleHow Effective is your Progressive Profiling?
I find that progressive profiling is a hot topic and many of us have or are looking to implement it. I'm hoping many of you bench marked your forms before and after and we can see how effective we've...
View ArticleClik here to view.
Are you too busy to improve?
Have you seen this posted on LinkedIn? I have - several times - and I've withheld from commenting until now as the latest post included this comment: "Innovation is often killed by a phony sense of...
View ArticleWhat's the best job title for a person responsible for campaigns in Eloqua...
I'm trying to fill an open position on my team to be responsible for the day-to-day operations of Eloqua and SFDC. They's essentially be building/deploying the operational aspects of all campaigns but...
View ArticleClik here to view.
Installing and Using the Form Population Cloud App
Form Population Cloud App The Form Population Cloud App allows the marketer to pre-populate a form that exists on the landing page. When dragged onto the page and configured, the Cloud Component will...
View ArticleClik here to view.
Friday Fun: What are your TOP TUNES?
TGIF people! I am SO glad it's Friday and have been looking forward to some Friday fun on Topliners - but it's MIA so far today - so I'm stepping up to get it started. I thought long and hard for 5...
View ArticlePopup window on landing pages
Hoping a coder can help me out here. I am working in a landing page for an event that houses a form, venue info, agenda, etc. all on one page. I found some java script to allow me to link the "agenda"...
View ArticleCalling Agile Marketing Customers - We want to hear from you!
The Oracle | Eloqua Marketing Advisor team is looking for customers that have achieved great results by using an Agile approach to their Marketing planning. We want to hear your stories of how Agile...
View Article