I've tried two different configurations of setting up our E10 lead scoring model. Both times one category get's ~70% of the database. What's the maximum percentage of contacts you would want to have in one category? I'm trying to figure out if my criteria are good, bad or on the right track and not quite correct. To me it seems like there should be a somewhat broad distribution of contacts around the different categories. I'm trying to get contacts spread around so no one category has more than 60% of the database. At the moment 70% of my contacts are in B4. How does your database divide up and what should it look like when you would describe your lead scoring model as "that looks right."
(Everyone's database is different based on business, size, strategy, "freshness", etc... so this is a tough question since each org is not apples to apples. About 30% of our database is new contacts in the past 12 months)
Thanks,
Adam