Subject Lines - What's Your MO?
Subject lines play a critical role in the performance of most any campaign, according to ReturnPath 35% of email recipients open emails based on the subject line alone. What is the most important...
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Eloqua Profiler Configuration Guide for Salesforce.com
Introduction Eloqua Profiler is an add-on feature (additional cost), so before attempting installation, please ensure that you have purchased enough seats of the tool to support your team. This...
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Eloqua Profiler: Resource Center
Overview:Eloqua Profiler gives sales teams fast access to their prospects’ online activities and behaviors, giving them key insight into buyer interests and intent. In seconds, busy sales professionals...
View ArticleLead Scoring - too many contacts in one category
I've tried two different configurations of setting up our E10 lead scoring model. Both times one category get's ~70% of the database. What's the maximum percentage of contacts you would want to have in...
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Total or Unique? Take your pick!
As I am looking at more and more reports, I am wondering if I should start looking at Unique counts only instead of looking at everything. I don't want to be lazy and save time for the sake of time but...
View ArticleHave you been getting errors and feeling like you're pushing the system to...
I'm having some integration and API issues, and it's been surprising. Both for the things taught to us in class (so expected to function) and the experimental (going beyond and implementing your own...
View ArticleDo you know where the product feature voting area is?
Wondering how many topliners know where to go vote up the feature that would make their life simpler. We have captured of them in an ongoing post If you could add one feature to Eloqua what would it be?
View ArticleUsing Landing Pages as Thank You confirmation
We are building our first nurture campaign and within the flow, we are using some forms. We are wondering if after the form is submitted should we offer a Landing Page to the contact to confirm the...
View ArticleDoes your company use standardized naming conventions?
Does your company use standardized naming conventions?
View ArticleRepost form data into eloqua from external form
I have seen a lot of posts around how to do this but none of them really answer the question they just say hand of this info to your developer... not good enough. I need to know what the Javascript...
View ArticleEvent/Show Lead & Data Capture - WIFI & Cell & Local OH MY!
We relied on wireless last year and it was a hot mess. This year, we're reviewing an option to rely on cellular networks instead - our vendor says their clients have experienced success with this, but...
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Summer '13 Release - Enhancements to Folder Choosers
Overview Whether you're dreaming up the next award winning campaign that will contend for a Markie or creating a highly engaging email using responsive design, one area of the Eloqua application that...
View ArticleHiring - Marketing Manager (Eloqua Automation)
Message me if you are interested in the position. Job Description: Good Technology is seeking a highly motivated, results-oriented Marketing Manager who will manage communications requests, manage...
View ArticleWhat browser are you using for Eloqua?
I was using Chrome for E10 until I found that it was breaking my footers when I was editing them, so now I'm using Firefox, which I don't like as much, but it works.
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Eloqua's Chart of the Week: To Score or Not to Score - How does your lead...
Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of...
View ArticleHow important is it to you to be able to perform budgeting, planning and...
I would love to hear from the topliners community, please help us at Allocadia get a sense of how important MRM is to you. If it's critical and you're not doing it, feel free to send me a message to...
View ArticleWhich element of an email can make the biggest difference in engagement rates ?
Looking to do little bit of research prior to A/B split testing.
View ArticleHave you integrated with Totango?
Looking for those of you who have integrated with Totango.
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