As I am looking at more and more reports, I am wondering if I should start looking at Unique counts only instead of looking at everything. I don't want to be lazy and save time for the sake of time but what do YOU do? Is the Total too skewed to be usable? When you look at your reports, do you care about the Open Rate or only the Unique Open Rate? I am looking for feedback here so please feel free to give a detailed response below. Thank you!
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Total or Unique? Take your pick!
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